Storytelling and the history of the advertising film: analysis of the commercial “always #likeagirl”

Abstract

This research has the purpose of analysing advertisment film’s history. Firstly, we pay attention to the cinema’s influency and the first steps of the audiovisual productions. In addition, we will briefly review the brazilian television’s and videotape’s history especially from the 1990s, until finally come to analyse one of the current strategy used by advertisers on audiovisual advertisement: the storytelling. In order to better understand the effectiveness of this model, we will check the application of storytelling in audiovisual advertisements analysing the film “Always #LikeAGirl”.