Popularity and broadcasting power of messages on twitter: the case of the announcement of the Spanish elections in 2016

Authors

  • Marisa Mourão Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal https://orcid.org/0000-0001-5662-3168
  • Rita Sá Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal

DOI:

https://doi.org/10.58050/comunicando.v5i2.216

Keywords:

elections in Spain, popularity, diffusion of the message, twitter

Abstract

With the emergence of social media, a change of the political communication ecosystem has occurred. Therefore, this study evaluates the presence, popularity and importance of different actors in the dissemination of messages regarding the announcement of repeat elections in Spain, on Twitter. Among the 1268 actors, stand out leaders of the PSOE and the PP, who transfer their symbolic capital to the digital environment, and some citizens, who become popular as a result of the messages they share. However, these popular actors are not the most relevant when it comes to promote the flow of information. In the diffusion of messages stand out other citizens and two political actors. Media do not have a prominent place in the diffusion of these messages.

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Published

2016-12-30

How to Cite

Mourão, M., & Sá, R. (2016). Popularity and broadcasting power of messages on twitter: the case of the announcement of the Spanish elections in 2016. Revista Comunicando, 5(2), 36–63. https://doi.org/10.58050/comunicando.v5i2.216

Issue

Vol. 5 No. 2 (2016): History and Contemporaneity Producing Views on Communication

Section

Articles

License

The authors retain the copyright, but grant Revista Comunicando the right of first publication. The work will be licensed under a Creative Commons License - Attribution 4.0 International.