From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare

Abstract

Like the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece.