Ethics and organizational communication: a critical analysis of the ethical perspectives in building internal relationships at Embrapa/Brazil and Iniav/Portugal

Authors

  • Gisela Gonçalves Labcom - Labcom - Communication and Arts Research Centre, Universidade da Beira Interior, Covilhã, Portugal https://orcid.org/0000-0001-7001-3622
  • Victor Silva Theodoro Centro de Investigação em Comunicação, Filosofia e Humanidades, Universidade da Beira Interior, Covilhã, Portugal https://orcid.org/0000-0002-6183-1209

DOI:

https://doi.org/10.58050/comunicando.v5i1.207

Keywords:

Ethic, Internal public, Relationship, Public relations

Abstract

This study aims to present the main guiding lines of a research project focused on actions and strategies of public relations in the company EMBRAPA / Brazil and Iniav / Portugal, in the light of different ethical doctrines. The methodology is also critically presented -focus groups, in-depth interview, diachronic analysis and content analysis. This research project seeks to understand whetherthe ethics of public relations permeates the construction of communication activities directed to the internal public.

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Published

2016-07-30

How to Cite

Gonçalves, G., & Theodoro, V. S. . (2016). Ethics and organizational communication: a critical analysis of the ethical perspectives in building internal relationships at Embrapa/Brazil and Iniav/Portugal. Revista Comunicando, 5(1), 203–217. https://doi.org/10.58050/comunicando.v5i1.207

Issue

Vol. 5 No. 1 (2016): Come and bring a problem... Research: Resources and Theoretical-Methodological Solutions

Section

Articles

License

The authors retain the copyright, but grant Revista Comunicando the right of first publication. The work will be licensed under a Creative Commons License - Attribution 4.0 International.