Communication Strategies of the Directorate-General of Health — Study of Twitter Posts About COVID-19

Authors

  • Maria Alcina Velho Dourado da Silva Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0001-9630-6335
  • Ana Carolina Cruz Machete Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0002-6829-6202
  • André Alexandre Caetano Gonçalves Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0002-5725-3186
  • Andreia Cristina Gonçalves Teixeira Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0001-6793-6514
  • Beatriz Martins Carreira Rolo Alves Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0002-7974-1965
  • Catarina Caetano de Barros Domingues Silva Escola Superior de Educação, Instituto Politécnico de Setúbal, Setúbal, Portugal https://orcid.org/0000-0003-0965-9234

DOI:

https://doi.org/10.58050/comunicando.v11i1.272

Keywords:

Crisis Communication, Strategic Communication, COVID-19, Directorate-General of Health, Social Networks, Twitter

Abstract

This study proposes a qualitative analysis of the communication strategies adopted by the Directorate-General of Health towards the Portuguese population, specifically in the first wave of the COVID-19 pandemic. Therefore, it intends to observe how this entity uses the social network Twitter to develop the dissemination of information, seeking to define the characteristics that mark the discourse of the different guidelines. To this end, the qualitative-interpretative paradigm was adopted, based on a documental analysis of secondary sources, having adopted the thematic analysis. In Portugal, it was observed that, concerning the exponential spread of the virus, the communication flow was adapted with a greater recurrence of hashtags, infographics, health reports, and external links.

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Published

2022-06-22

How to Cite

Velho Dourado da Silva, M. A., Cruz Machete, A. C., Caetano Gonçalves, A. A., Gonçalves Teixeira, A. C. ., Carreira Rolo Alves, B. M., & de Barros Domingues Silva, C. C. . (2022). Communication Strategies of the Directorate-General of Health — Study of Twitter Posts About COVID-19. Revista Comunicando, 11(1), e022007. https://doi.org/10.58050/comunicando.v11i1.272

Issue

Vol. 11 No. 1 (2022): January — June 2022 (continuous publication)

Section

Thematic Section

License

Copyright (c) 2022 Maria Alcina Velho Dourado da Silva, Ana Carolina Cruz Machete, André Alexandre Caetano Gonçalves, Andreia Cristina Gonçalves Teixeira, Beatriz Martins Carreira Rolo Alves, Catarina Caetano de Barros Domingues Silva

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The authors retain the copyright, but grant Revista Comunicando the right of first publication. The work will be licensed under a Creative Commons License - Attribution 4.0 International.